It's never been more difficult for Canadian dentists to break through the noise. The restrictions on how you are allowed to advertise and market your practice make it difficult to use traditional marketing methods to grow your practice.
That’s where inbound comes in.
Outbound marketing tactics like print ads, billboards, radio spots, and direct mail are very common but, unfortunately, they’re also very expensive and ineffective. There’s no guarantee your marketing materials are reaching the right patients, and even when they do, it’s easy for them to ignore your ads and it’s difficult to link these tactics to changes in appointments and consultations.
In short, outbound marketing is hard to correctly target, easy to tune out, and difficult to measure.
Fortunately for you, there’s a better way.
Inbound marketing helps you talk to the patients you want to reach,
about the things they want to hear about.