Marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
This guide breaks it down into 4 easy steps:
1. Identify and Segment Your Audience
2. Discover Where Interests and Expertise Intersect
3. Create and Deliver the Content
4. Measure and Optimize Your Strategy
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