4 Things to Consider when Blogging for Inbound marketing
When it comes to attracting potential leads through inbound marketing strategy, your blog is one of the most useful tools in your toolbox. In many instances, it is the first thing visitors will see of your business. It can help turn those visitors into leads, and then into customers and promoters. It helps you along every step of the buyer’s journey. With that in mind, how do you make a good blog? Well, here are a few ideas to consider.
1. Don’t talk about your product or service.
This may, initially, seem counter intuitive, but it’s an important part of inbound marketing. Your goal with your blog is to bring in people who either want solutions to their problems, or want to understand those problems better. While your product may well be the perfect answer to this person’s problems, buying is not what they’re here for. Not yet.
Instead, you want to make sure that your posts are more educational in nature. Answer questions you think your visitors are likely to have. Your goal is to be one of the top searches for somebody googling a questions. So, if you potential customer is somebody who would be googling “how to wash out strawberry jam stains,” you might want to write a blog post like “top five stain removing tricks.”
2. Include external links
Again, this may not seem like an obvious thing to do. Why would you want to direct traffic some place else? Well, for one thing, it helps give your blog authority. Linking to outside sources that have more information gives your readers the assistance they need, and helps them trust you, since they will know that you want to help, and not just make a sale.
From a purely practical perspective, it also helps your blog become more noteworthy. By linking to sites with a lot of authority, you are opening up a relationship. If that site links you back, it will increase you value in a google search (or whatever search engine you prefer).
Search engines determine a sites value based on several criteria, including how frequently it gets linked by sites with high value. By linking to external sources, you can start a relationship that may lead to a higher google value.
3. Include internal links
This is not to say that you should never link your own blog. If the subject you’re talking about touches on a subject you have gone over before, link to it. It does allow your visitors to experience more of your content, making them more likely to become customers.
One important point, however, is not to link too often. If there is too much blue link text, you may well overwhelm your visitor. At most, you should probably only have two or three links in any single post.
4. Include calls to action
A call to action is not quite as dramatic as it sounds, but it is helpful. It is when you offer your visitor a chance to subscribe to your content. A link to your facebook page or a subscribe button at the bottom of a blog post is a call to action. It means that if your visitors likes your content (and why wouldn’t they, it’s great,) they can ensure they get more of it on a regular basis. This will both help them and you, since it means that they are more likely to share that content.
These are just a few suggestions to keep in mind when running your business blog. They should help you have a steady stream of visitors, and keep people coming back for more.