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4 Tips for Creating an Effective Call to Action

4 Tips for Creating an Effective Call to Action

Simple ways to increase your conversion rates

A call to action is an important element in the inbound marketing strategy, it sounds very dramatic, but it is far simpler that you might think. For those who may not know, a Call to Action is a link or button presented to your potential customers they can get more content. For example, a subscribe button is a call to action. The goal is to give your leads more of your content with them requiring little effort. With that in mind, here are a few ideas you may want to keep in mind when designing a call to action for your blog or website.

1. Use Active Verbs

Starting with a simple one, you want to make sure that your calls to action are somewhat urgent sounding, and very active. For example, have a call to action button that says something like “this is where the ebook is,” while technically accurate, is not going to energize people, and may even confuse some with it’s passive nature. A better call to action would be something like “click here to download a free ebook!” (The exclamation mark is not strictly necessary, but it adds a sense of excitement to the tone.)

2. Be Clear

You want to make sure that you mention that ebook (or whatever you content is) in the call to action link. Again, you want to avoid confusing people. If your call to action just says “Click here” and nothing else, chances are most people won’t click it. They won’t know what they are getting. You have to tell them why they are clicking the link. “Click here to subscribe to our monthly newsletter” is much clearer, and far more likely to get clicks. You want to make sure that you are telling your visitor exactly what they are going to get.

As an addition to this point, if what you are offering is going to cost money, make sure that you let them know that up front as well. “Click here for our $4.99 ebook” is better than “Click here for our ebook” and having visitors find the price tag later. It makes people happier all around.

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3. Pay Attention to Visuals

There are two visual aspects to keep in mind with a call to action: colours and pictures. Colour is pretty simple. When designing your button for your call to action, you want to make sure it is coloured in such a way that it pops from the page. If it is not noticeable, people may just pass by without seeing it.

You will probably also want to use a picture. Ideally, you want something positive, such as people smiling and looking content with having just used your product, or a representative of your company, happily performing the service that you offer. Ultimately, the choice of picture is up to you. One very important detail, though, is that you should have the picture be in some way relevant to the service or product you offer. Smiling people reading a book makes no sense if you are a gardening service. You may, instead want to show one of your employees tending a flower.

One other note about visuals: make sure they match the aesthetic of your website. If your call to action button looks glaringly out of place on your site, it looks unimpressive to visitors.

4. Pay attention to position

Where you place your button can make a difference. Do you want to place it at the bottom of a blog article, or at the very top? Well, if the blog post is about something the call to action might provide more information on, you may want to place it at the end, after your visitor has read the post. Placing it at the top of the screen is great if you want to give the chance for visitors to click before they do any scrolling. You can also place it along the side of the page, so that it is easily found, but not intrusive. Whatever you do, make sure it is easy to find. If your visitors can’t see it, they can’t click it.

Starting with a simple one, you want to make sure that your calls to action are somewhat urgent sounding, and very active. For example, have a call to action button that says something like “this is where the ebook is,” while technically accurate, is not going to energize people, and may even confuse some with it’s passive nature. A better call to action would be something like “click here to download a free ebook!” (The exclamation mark is not strictly necessary, but it adds a sense of excitement to the tone.) To learn more about how inbound marketing can generate more leads for your business, click on this Call to Action.

 

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