Growth-driven website design

The old method of web design is broken. Dynamic growth-driven design using Content Management Systems (CMS) lets you build sites that grow with your needs. With Growth-Driven Design, your website becomes a dynamic and responsive part of your marketing plan. These next-generation sites use automation and other features that help you add new content every month while adjusting the user experience on-the-fly based on real data. Even better, growth-driven sites invite your customers to interact with you in new, more effective ways beyond the old-fashioned contact form.

If you’re ready to ditch the broken traditional web design process, book an appointment with us today.

Strategy

OK! Let's make a few assumptions, or else we won't know where to begin:

  • All websites need to be mobile-optimized so they can be properly viewed on a phone, tablet or desktop computer.
  • All websites need to be search engine-optimized so search engines can easily read the content and index the site.

Now you need to pick a template, or site framework, that allows you to accomplish these two must-haves.

Launch

In order to start gathering analytics on your website, it must be both live, and promoted.  We'll build you a site that is better than what you currently have, but with plenty of room to expand in the future. 
 
Instead of building-out every branch off of every menu tab (bogging your site down in the process), we'll condense your content into single-page layouts with options to expand during the improvement stage based on real user data.

Improvement

Once your site is launched, live and collecting user data, you can start identifying the pages which need to be expanded upon. 

We'll use the following analytics in order to make the best choices:

Pages with higher views, and longer engagement, can be expanded before the other pages with lower view and engagement ratings.


A Smarter Way to Approach Website Design

growth-driven-chartMost websites are left unchanged after they are created and launched. They remain dormant while the business they represent grows and evolves. Before long, the company needs a redesign. Months pass and thousands of dollars are spent on a shiny new website with all the current technology and trends. Then that site sits unchanged (once again) another redesign is needed.growing old and irrelevant before the whole cycle starts again.

With Growth-Driven Design, your website becomes a dynamic and responsive part of your marketing plan. These sites allow you to add new content every month while adjusting the user experience based on real data.