So, you have a HubSpot website for your product or service? Maybe you have a landing page for an upcoming product release? You know how important it is to build a customer base to make more sales. Thus, to increase sales, you need to capture customer information. For that you need a form on your website.
Maybe you already have a form to capture this information, but you want to improve conversion rates. More conversions mean more sales and increased revenues.
But a form is a form, right? Not exactly. Did you know that multi-step forms can increase conversions significantly? But how do multi-step forms increase conversions? How do they work? Let’s have a look.
Benefits of Using a CRM
Before we get to why multi-step forms improve your conversation rates, let’s first look at why you should connect your CRM to your website.
CRMs are one of the cornerstones of digital marketing and inbound marketing. Despite this, many businesses don’t integrate their websites with a CRM and do not reap the benefits they offer.
Integrating your website with a CRM has several benefits to your marketing processes, including automation, customer management, and customer communication. Some of the reasons you should consider integrating your website with a CRM are:
- To provide a better customer experience.
- Better profiling.
- Keeping customer churn to a minimum.
- Increased productivity and less admin.
- Reliable and consistent information.
- Single customer view.
- Increased sales.
- Improving your bottom line.
These all sound good, but keep in mind that a CRM is only as good as the data it receives. And this is forms come in. They form an integral part of lead generation and should feature high on your priority list when it comes to website design.
Luckily, HubSpot CMS allows you to add HubSpot forms to your website or landing page easily. This allows to to connect your CMS to HubSpot CRM and takes you one step closer to realizing the benefits we mentioned above. But the thing is, you don’t only want a form, you want to increase form conversions.
To see how you can up your form conversions, let’s first compare single-step forms and multi-step forms.
Single-step forms are the most common type of form out there. Like the name suggests, these forms capture data in one step. Now, these can be any form that captures general information like contact forms, subscription forms and the like
They work especially well for conversions where you only want basic information. You can imagine that you don’t need much information when signing up for a newsletter. In such a case, only a single-step form will be necessary. Likewise, when you only require a simple call to action, single-step forms are the way to go.
In contrast, multi-step forms collect more information than single-step forms. Being longer, they are broken into multiple pieces. They are, for instance, used when you need a lot of information like registration forms and checkout forms. And here they work extremely well because they make the large amount of information required appear more organized and less intimidating.
Let’s look at some of the benefits of using multi-step forms.
The Benefits of Using Multi-Step Forms
Now you may wonder why adding more steps to a form can up your conversions. Less is more, isn’t it. In some cases, it can be, but with multi-step forms it aren’t. In one experiment, a multi-step form got 52.9% more conversions than its single-step counterpart. In another, conversions increased by a staggering 59%
- Reducing psychological friction. Visitors are more likely to turn away when they encounter a long form on a landing page. When the form is broken up into pieces, customers are more likely to complete the form.
- Making the first impression appear less overwhelming. With the form broken up over several pages, customers will be more at ease and less overwhelmed. This increases the conversions on the form.
- Encouraging users to complete the form by using progress bars. When customers feel they are making progress towards a goal, they are more likely to complete it.
- Asking sensitive information at the end of the form when a customer is already invested in the process. At the end of the form, customers are already invested in completing the form and they will be more likely to give information like email addresses and phone numbers.
These are just some of the benefits and there may be many more. But one thing that stands out, is that, by using a multistep form, you’ll increase conversions and get more sales qualified leads for your business.
How to Implement a Multi-Step Form
HubSpot’s form builder allows you to easily incorporate HubSpot forms in your landing page design. The problem is that it is meant to work with with single-step, one-page forms. So, how do you create a multi-step form in HubSpot?
There are some workarounds to do this, but they involve steps like creating more pages and more forms. This can be time consuming and more complicated.
Luckily, Larmahil’s multi-step form module makes this process a lot easier. With it you can convert any HubSpot form into a multi-step form. It also allows you to customize elements such as background color, page color, labels, font, and buttons.
By using it, you’ll convert your HubSpot forms into multi-step forms that are perfect for surveys, registration forms, customer on-boarding or any other long form and you’ll have the benefit of integrating your website with the HubSpot CRM.
Isn’t it time you upped your conversions by using multi-step forms?