Technology and processes that enable sales teams to close more deals and generate more leads for your business.
What is sales enablement?
Sales enablement is the process of using technology to align your sales and marketing teams with a common revenue based goal. We have found there are two primary types of organizations when it comes to sales and marketing: those who have separate divisions (each with their own goals and agenda's) and those where the sales team/person is also the marketing team/person. Regardless of which organization you are, a sales enablement strategy will help align your teams and have them working towards a common goal. It will provide them with the data, analytics, metrics, KPIs — in short, all the information you'll need to make strategic decisions.