Be careful that your "Buy Now" doesn't turn into "Bye"
Inbound marketing is both friendly for the consumer, and more effective than traditional outbound marketing. It is a new and more modern way of connecting with your leads and customers. Because it is so modern, it makes sense that it makes extensive use of trappings of modern society, like social media.
Most people are frequently checking Facebook, Twitter, Instagram, Snapchat, and a myriad of other social media and networking services. With the advent of smartphones, people can check these things anytime and anyplace. This is why it is important to have a social media presence for your business, and make it a part of your inbound marketing strategy. Here are some of the ways it can work for you.
A business blog is one of the most useful tools you can use in your inbound strategy. That said, it works best when used in conjunction with social media. While you can use things like search engine optimization to try and bring people into your blog, you also want to promote it through social networks. People who like your content will follow on social media so that they can get more of it. In addition, they will share the posts you make, spreading your content to a wider audience.
Your social media accounts are an excellent opportunity to engage with your customers on a more conversational level. If your need is all BUY BUY BUY, your audience will say BYE BYE BYE. In social media it is important to remember that your audience has invited you into their feeds for entertainment and information, not sales and promotion. You can use the @ symbol to engage a specific audience, or the # to create a group or topics of interest. Advances in direct messaging technology is also changing how consumers interact with brands. If your customer has a problem with one of your products or services, social media provides an open line of communication to resolve it.
Content Curation Ideas
As an extension of this connection, you can get ideas for your content. Through reading what people say on your posts, and talking to them directly, you may get an idea for a blog post that would never have occurred to you otherwise. And, because the ideas are born out of your community’s own discussion, you can be sure it is an idea they have an interest in. This also makes leads and customers feel listened to, and builds their confidence in your business.
You can also look to others in your industry for content ideas. Some of the vendors that you work with may have ideas, or even colleagues in the industry. If you stay connected through social media, those ideas are sure to come up. You can even look at other businesses in your field. If a competitor is having success with content along a certain line, it probably would not hurt for you to make content on the same topic.
It's also a good idea to re-purpose successful content based on audience engagement. Sometimes, coming up with new content can be challenging, so if your community had a good response to one of your posts, feel free to go over that topic again. New people are always finding their way to you, and there is a good chance they will like the post just as much.
Social media is an almost constant part of daily life in the modern age. According to Social Media Week, Most people check their phones between 30 and 150 times a day. To really connect with consumers in such an environment, it is essential that businesses market through social media. The connections your business will make with leads and customers will make people want to come back, and help to spread your content further. Learn more about Social Media Management in our CRM Training Program.