Popular marketing tools to boost your sales
Digital marketing is a blanket term used by industry professionals to cover a broad spectrum of inbound marketing services. Some of the more common categories include: e-mail marketing, social media, landing pages, digital documents, and pay-per-click advertising. Digital marketing also expands beyond just the world wide web, and includes apps, and on-premise software. Thousands of 3rd party digital marketing tools exist to perform a broad spectrum of tasks. You will find many have overlapping features with CRM platforms, or are designed to integrate right into your CRM software. At Larmahil we rely heavily on email marketing, landing pages to effectively manage our own content marketing strategy.
Email marketing is perfect for medium and small businesses, due to its low upfront costs email marketing offers the largest ROI (38-1) of all marketing platforms. Email marketing includes a wide variety of features to assist you with all types of campaigns. Create a contact list, segment them according to specific characteristics. Build email campaigns for newsletters and blogs, or build your own.
Landing Pages are best described as single page, single purpose websites. The purpose of a landing page is to deliver a content offer to your prospect with a clear message and sign up form. Landing pages are most commonly found when signing up for a “free trial”, downloading a ebook or white papers.
Search Engine Optimization
SEO is the most important part of any digital marketing strategy. Search engine optimization refers to how easily it is for the search engine (google) to find your page, and then determine its relevancy to the keyword search topic. Pages that are properly optimized and are relevant to the keyword search will organically rank higher, it is important to rank in the first couple pages because it is unlikely that your prospect will scroll through the thousands of pages of search results looking for you.
PPC is used in social media marketing as well as within search engines. It gives a business to rank highly on a search topic that they may not typically rank well on otherwise. By being displayed in the top 3-5 listings you increase your chances of having your listing clicked on. Once a prospect clicks your link you are charged for that click and your cost of the click is reduced from your allotted budget. With social media PPC you are able to target your audience to specific demographics thus ensuring your ad is seen by the best possible candidates for your product or service.
In our CRM training program we cover all aspects of digital marketing and their role in your lead generation strategy.