A companies website should be its biggest marketing asset. The centralized hub of all your content and information. It should be the first place people look for answers to their questions about your company, products, services, and team.
Recent reports show that 70% of all purchases begin on the internet. Most people would rather learn about a product on their own without involving a salesperson. If this is true, are your prospects finding this information on your website?
Ok, we need to make a few assumptions or else we won't know where to begin. These are the assumptions we are going to make:
Pick a template, or framework which will allow you to accomplish these two must haves.
In order to start gathering analytics on your site it must be live, and it must be promoted. We build a site that is better than what you currently have, but intentionally left with room to expand.
Instead of building out every branch off of every menu tab and bogging down the launch of the site, we condense the content to single page layouts and expand during the improvement stage based on real user data.
With a launch pad site live and collecting user data, you can start identifying the pages which need to be expanded upon.
Analytics we use to determine this include:
Pages with higher views, and longer engagement show be expanded before the pages we assume to be important.
Most websites are left unchanged after they are created and launched. They lay dormant while the business they represent grows and evolves, then the company decides its time for a redesign. Months pass and thousands of dollars are spent on a shiny new website with all the current technology and trends. You guessed it, then that site sits and grows old, unchanged until another redesign is needed.
With Growth Driven Design your website becomes a dynamic and responsive part of your marketing plan, adding new content month over month, and adjusting the user experience based on real data.
Image credit: https://www.growthdrivendesign.com/
Ditch the broken traditional web design process.
BUILD YOUR NEXT WEBSITE USING GROWTH-DRIVEN DESIGN.
Here's what you get in the first two stages:
We will build you a quote based on your needs in these stages.
After your site has been live for 30-60 days the improvement and development stage can begin.
Improvement and development is a month by month retainer program to keep your website growing.