Top of the funnel lead generation tools to generate
website traffic, and convert visitors to leads.
With the change in buyer behavior lead generation strategies have become an essential part of any CRM.
Attract visitors to your website, and convert them to leads with useful content.
Capture lead information and store it in your CRM to be used by your sales and marketing team.
How Does It Work
Identify the target audience
For content marketing to be truly effective you have to know who you are talking to. Buyer personas are fictitious people who represent an ideal client for your company.
It’s critical to make sure your website is built for success with content marketing. Keep it clean and readable, don't distract your visitor with unnecessary information.
Understanding how your customers are searching for solutions to their problems is essential to content marketing strategy. Make sure your website is readable by search engines in order to have your pages rank in organic searches.
Blogging is the most effective way to help your customers discover solutions. Websites with a blog see 330% more website trafic than websites without a blog.
Nuture leads through automated campaigns email marketing campaigns. Sending the right message, to the right person, at the right time, using a well planned strategy.
Understand where your customers engage in conversation about their needs. Social media is not for sales pitches and high pressure tactics. Use social media to stimulate conversations, and help your customers find solutions to their problems.
Want to learn more about content marketing? Download the free guide: How To Get Started With Content Marketing